Tech giant Samsung Electronics rolled out another film-inspired mobile phone on Friday, continuing its years-long marketing efforts to boost sales of its flagship smartphones through collaboration with filmmakers.
This time, the Korean smartphone maker released a Batman-themed smartphone, the Galaxy S7 edge Injustice Edition, in partnership with movie production company Warner Bros. and entertainment firm DC Entertainment, aiming to lure fans of the superhero movie.
The release is also aimed at commemorating the third anniversary of a mobile game of the movie series, “Injustice: Gods Among Us.”
The game, developed by U.S. game firm NetherRealm Studios, features a collectible card mechanic and engages players in three-on-three tag team combat that features many of DC’s iconic characters.
The Korean firm said the limited edition of the smartphone will be only available in select markets, including China, Singapore, Latin America, Russia and Korea, in June, but hinted that more countries might be added to the list.
“We are excited to partner with Warner Bros. and offer a special edition of Galaxy S7 edge for fans of ‘Injustice: Gods Among Us,’” said Lee Young-hee, executive vice president of Samsung’s global marketing.
“Samsung always seeks to provide the best mobile gaming experience for its users, and this partnership reinforces our commitment to the game’s fans,” the executive vice president said.
The specifications of the Batman-themed smartphone are the same as the original Galaxy S7 edge smartphone, but the new model comes in black with the signature Batman logo (in gold color) emblazoned on the back
Samsung Electronics’ joint marketing strategy with Hollywood filmmakers dates back to the pre-smartphone era.
Teaming up with Warner Bros., Samsung rolled out a limited edition of a semi-automatic slider with the alias, Matrix Phone, in 2003. The phone was featured in the science-fiction action movie, “The Matrix Reloaded.”
Samsung also rolled out limited Galaxy smartphone models featuring the characters of the movie “Iron Man” last year.
By Kim Young-won (wone0102@heraldcorp.com)
This time, the Korean smartphone maker released a Batman-themed smartphone, the Galaxy S7 edge Injustice Edition, in partnership with movie production company Warner Bros. and entertainment firm DC Entertainment, aiming to lure fans of the superhero movie.
The release is also aimed at commemorating the third anniversary of a mobile game of the movie series, “Injustice: Gods Among Us.”
The game, developed by U.S. game firm NetherRealm Studios, features a collectible card mechanic and engages players in three-on-three tag team combat that features many of DC’s iconic characters.
The Korean firm said the limited edition of the smartphone will be only available in select markets, including China, Singapore, Latin America, Russia and Korea, in June, but hinted that more countries might be added to the list.
“We are excited to partner with Warner Bros. and offer a special edition of Galaxy S7 edge for fans of ‘Injustice: Gods Among Us,’” said Lee Young-hee, executive vice president of Samsung’s global marketing.
“Samsung always seeks to provide the best mobile gaming experience for its users, and this partnership reinforces our commitment to the game’s fans,” the executive vice president said.
The specifications of the Batman-themed smartphone are the same as the original Galaxy S7 edge smartphone, but the new model comes in black with the signature Batman logo (in gold color) emblazoned on the back
Samsung Electronics’ joint marketing strategy with Hollywood filmmakers dates back to the pre-smartphone era.
Teaming up with Warner Bros., Samsung rolled out a limited edition of a semi-automatic slider with the alias, Matrix Phone, in 2003. The phone was featured in the science-fiction action movie, “The Matrix Reloaded.”
Samsung also rolled out limited Galaxy smartphone models featuring the characters of the movie “Iron Man” last year.
By Kim Young-won (wone0102@heraldcorp.com)
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