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Tuesday, January 31, 2017

삼성전자, 애플에 스마트폰 세계 1위 빼앗겼다(종합)

2011년 4분기 이후 5년 만에 첫 역전..SA 보고서
중국 화웨이·오포·비보 합산 판매량 1억대 달해
"한국 스마트폰, 폴더블폰·AI가 살 길"

[연합뉴스 자료사진]
(서울=연합뉴스) 한지훈 기자 = 삼성전자가 작년 4분기 세계 스마트폰 시장 점유율 1위 자리를 애플에 내줬다.
한국의 양대 스마트폰 제조사인 삼성전자와 LG전자가 제품 판매량이 줄며 보기 드문 부진을 보인 반면 애플은 시장 예상치를 뛰어넘는 판매고를 올리며 승승장구한 결과다.
1일 IT(정보기술) 업계에 따르면 미국 시장조사기관 스트래티지 애널리틱스(SA)는 최근 보고서에서 작년 4분기 삼성전자의 스마트폰 판매량이 7천750만대로, 전년 동기보다 5% 감소한 것으로 잠정 집계됐다고 밝혔다.
SA는 삼성전자의 세계 스마트폰 시장 점유율이 17.7%에 그쳐, 최근 6년래 최저 수준을 기록한 것으로 보인다고 덧붙였다.
이로써 삼성전자는 아이폰7으로 역대 최고 판매를 기록한 애플에 세계 1위 자리를 빼앗겼다.
SA는 2017회계연도 1분기(2016년 10∼12월)에 7천830만대의 스마트폰을 판매한 애플이 점유율 17.8%로 삼성전자를 앞섰다고 밝혔다. 애플의 스마트폰 판매량은 전년 동기보다 5% 증가했다.
삼성전자가 분기별 시장 점유율에서 애플에 뒤진 것은 2011년 4분기 이후 5년 만에 처음이다. 작년 3분기 점유율은 삼성전자가 20.1%, 애플이 12.1%로 상당히 차이가 있었다. 2014년 4분기에는 삼성전자와 애플이 19.6%의 점유율로 공동 1위였다.
SA는 삼성전자가 북미, 중남미에서 비교적 선전했고, 동유럽, 아프리카·중동, 서유럽, 아시아·태평양에서 부진했다고 설명했다.
[연합뉴스 자료사진]
특히 갤럭시노트7 단종 사태로 인한 브랜드 파워 약화, 화웨이, 중국 제조사들의 약진 등 두 가지 요인이 삼성전자 실적에 걸림돌로 작용했다고 분석했다.
중국 3대 스마트폰 제조사는 작년 4분기 스마트폰 판매량과 점유율 면에서 모두 전년 동기보다 성장했다. 화웨이는 4천490만대로 10.2%, 오포는 2천950만대로 6.7%, 비보는 2천560만대로 5.8%를 각각 기록했다.
화웨이, 오포, 비보의 판매량을 합산하면 1억대에 달했다. 사상 최고치다.
다만, SA는 삼성전자가 갤럭시S7과 갤럭시S7엣지를 작년 4분기에만 1천140만대 판매한 것으로 봤다. 삼성전자가 플래그십 스마트폰을 1년 내내 분기마다 1천만대 넘게 판 것은 이번이 처음이다.
이에 따라 2016년 연간으로는 삼성전자가 총 3억940만대(점유율 20.8%)를 판매해 2억1천540만대(14.5%)를 판매한 애플을 여유있게 따돌리고 1위를 유지했다.
LG전자도 성적이 나빴다.
SA는 작년 4분기 LG전자의 스마트폰 판매량이 1천410만대로, 전년 동기보다 8% 감소한 것으로 잠정 집계했다. 세계 스마트폰 시장 점유율도 3%로 9위에 그친 것으로 평가했다.
SA는 LG전자가 아시아·태평양, 아프리카·중동, 북미에서 나름 진일보한 반면에 서유럽, 중남미, 동유럽에서 후퇴했다고 설명했다.
[연합뉴스 자료사진]
LG전자가 부진했던 이유로는 전략 스마트폰 G5와 V20 판매 실적이 기대에 미치지 못한 점을 꼽았다. 상당히 높은 가격과 어중간한 출시 시점이 악재로 작용했다는 지적이다.
SA는 나란히 수렁에 빠진 한국 스마트폰 대표 주자들의 재도약 요건으로 '차별화'를 꼽았다.
SA는 LG전자에 대해 "디스플레이 기술로 삼성에 도전해야 한다. 얼른 화면이 접히는 스마트폰(폴더블폰)을 내놔야 한다"며 "가격 경쟁력도 필요하다. 스마트폰 모델 수를 줄이면 제조 비용을 줄일 수 있다"고 조언했다.
삼성전자에는 "갤럭시S8 안전성을 100% 보장하고, 갤럭시노트7 구매자들에게 충분한 혜택을 제공하고, 폴더블폰 같은 차세대 기기의 발전을 이끌고, 풀디스플레이 디자인을 내놓으라"고 주문했다.
앞으로 5∼10년 동안 인공지능(AI) 솔루션이 스마트폰의 핵심 플랫폼이 될 것이라고 전망하기도 했다.
SA는 삼성전자와 LG전자가 실적을 반등시키려면 각각 K 시리즈, A·J·C 시리즈 등 중저가폰뿐만 아니라 갤럭시S8과 G6 등 프리미엄폰에서도 성공을 거둬야 한다고 강조했다.
hanjh@yna.co.kr

Sunday, January 22, 2017

SKT tests China’s Huawei LTE equipment amid controversy

South Korea’s No. 1 mobile carrier SK Telecom has purchased Long Term Evolution network equipment produced by China’s Huawei Technologies for testing before signing a final deal, amid concerns over hacking risks and Korean suppliers losing competitiveness, according to sources Sunday. 

An industry source familiar with the matter told The Korea Herald that SKT ordered the Digital Unit and Remote Radio Head, known as DU&RRH in industrial terminology, from Huawei last month to conduct a set of quality tests before signing an official contract. Other industry insiders said it is highly likely that SKT will soon ink a deal with the Chinese company.

(Yonhap)

“SKT seems to have bought the equipment for a development verification test as part of a critical design review,” the source said. “This could signal the imminent introduction of the Chinese network equipment.”

The ongoing test at the SKT building in Bundang, Gyeonggi Province, is expected to take about two months, the source said. If the deal is clinched, the Chinese equipment is expected to be used for installation of new LTE base stations in Jeju. 

SKT has been considering Huawei as a new supplier in order to install additional LTE base stations since it won the 2.6GHz frequency band in a state-run auction last May. It is the first time for the largest Korean telecommunications provider to consider Huawei’s equipment as the main equipment for a base station. It has been using some Chinese parts for LTE servers. The main equipment for SKT’s LTE base stations have been supplied by Samsung Electronics, Nokia and Ericsson. 
SK Telecom employees check an LTE base station in Busan. (Yonhap)

Among the three Korean mobile carriers, LG U+ was the only one to first install Huawei-made LTE equipment in 2013. 

At the time, two US Senators -- Dianne Feinstein and Robert Menendez -- who chaired the Senate’s intelligence and foreign affairs committees, warned against the deal between LG U+ and Huawei by sending a letter to the former Obama administration, saying “maintaining the integrity of telecommunications infrastructure” was critical to the alliance between US and Korea. 

The US Congress had been objecting to Huawei’s expansion in the US since 2012 due to possible security threats. According to news reports, India, Australia, Taiwan and Canada do not allow use of Huawei equipment, either. 

“Installment of the main equipment made by Huawei for SKT’s LTE network could pose threats to the country’s information security,” another industrial source said. 

Due to concerns about hacking and espionage risks raised by experts and industry people, LG U+ decided not to install the Chinese equipment near US Army bases in the country. The Huawei equipment are now installed in some areas in Seoul, Gangwon Province and northern Gyeonggi Province. 

According to security experts, thorough verification is needed for software installed in telecommunications equipment.

“Technically, by making a back door in the equipment software, hackers could legally compromise the communications network,” a pundit on information security told The Korea Herald. “The company should scrutinize the equipment’s structure, software and patches additionally installed in the equipment.” 

Some in the network industry raised questions about the “confidential deal” between SKT and Huawei. 

“It was unusual that SKT didn’t open a public bidding for this project,” the source said. “Huawei is said to have proposed a price about half of average prices, appealing to SKT.” 

SKT, however, dismissed the source’s claim, saying “Nothing has been confirmed yet.” 

“The company is considering Huawei as one of the possible suppliers that sent requests for proposals,” a company spokesman said. 

The official stressed Huawei was one of many firms that sent requests for proposals to the company. He added the mobile carrier does not hold open biddings for every single project. 

“The test is part of customary and usual procedures that are needed to examine compatibility with other existing equipment,” he said. “It is not right for us to comment on the security issue at the moment, but considering economic feasibility, there is no reason to rule out the Chinese equipment in terms of costs.” 

By Song Su-hyun (song@heraldcorp.com)

Budget smartphones filling gap left by premium phones in Korea

Korean tech firms and telecom operators are filling in the gap left by flagship smartphones with their low cost products. 

The next premium smartphones, including Samsung’s Galaxy S8 and LG’s G6, are scheduled to launch after February.

Samsung Electronics said it began sales its low cost Galaxy A5 on Thursday for 550,000 won ($467) in Korea. This is around half the price of its flagship smartphone Galaxy S series, which are sold for around 1 million won. 

Despite the low price, the device still features some premium technologies such as waterproof, dustproof, offline payment service Samsung Pay, fingerprint scanner and Always On Display -- which allow users to check the time and date even when the phone is not in use. Galaxy A5 also sports 16 million pixel front and rare cameras. 

Galaxy A5 (Samsung Electronics)


Samsung’s local rival LG Electronics also began selling its low-end smartphone LG X300, which costs 253,000 won. LG X300 is a follow-up model of X series which was first launched in March of last year. It sports 5 million pixel front and 13 million pixel rare cameras, which have Auto Shot Selfie function automatically recognizing the face to take the shots. 

Alongside the traditional smartphone makers, the nation’s three telecom operators SKT, KT and LG Uplus are also unveiling low-end phones in partnership with global tech firms. 

The nation’s largest mobile carrier SK Telecom partnered with Chinese tech firm TCL Alcatel to unveil its own smartphone Sol Prime earlier this month, which costs 433,400 won. The 5.5-inch device, which adopts 8 million pixel front and 16 million pixel rare cameras, is able to adjust the depth and wavelength of voice based on music genre. 

KT also launched a 2.4-inch Mini phone, made by the US startup Posh Mobile, which is the smallest smartphone here. The small device weighing only 52 grams costs 132,000 won. It only supports 3G (Third Generation) network instead of faster LTE (Long-Term Evolution) network. 

LG Uplus also unveiled Huawei’s P9, which costs 599,000 won. It has dual cameras, which have exclusive lens for black and white pictures. 

Industry watchers view the budget smartphone market has steadily increased since 2014 when the government began to limit smartphone subsidies. In the past, the domestic market was dominated by premium phones as customers were able to buy the flagship phones at lower costs with subsidies given by tech firms and telecom carriers. 

“Since the law implementation to restrict phone subsidies, the demand for affordable smartphones -- with decent design and functions -- has been growing among local customers,” Kim Jong-ki, director of Korea Institute for Industrial Economics & Trade’s ICT research division, told The Korea Herald. 

“The market is expected to become fiercer as telecom operators joined the race with their own devices with exclusive services,” Kim said.          
                  
By Shin Ji-hye(shinjh@heraldcorp.com)

LG to unveil G6 in Barcelona next month

LG Electronics is planning to unveil its next flagship smartphone model, likely to be the G6, at the Mobile World Congress at noon on Feb. 26.

On Thursday, the smartphone maker sent out an invitation to journalists around the world for the launch of a new smartphone in Barcelona next month.
An invitation for G6 launch (LG Electronics)

In the invitation, LG wrote “See More, Play More,” giving the implication its new product is focused on entertainment functions and user convenience. 

The G6 will have an 18:9 quad high-definition liquid crystal display, supplied by LG Display, with 564 pixels per inch. The new device’s display is expected to be 5.7-inch (14.5 centimeters) and feature Qualcomm’s 835 Snapdragon processor, according to industrial sources. 

LG emphasized the safety of its new product, seemingly aware of the Samsung Galaxy Note 7 debacle last year. 

“The upcoming smartphone will have a heat-pipe that will help lower heat, while enhancing safety of the device by conducting various quality tests in accordance with international standards,” the company said. 

It has also announced the introduction of an artificial intelligence technology to after-sales services for the newest device in order to provide better customer service tailored to their needs. 

Local sources say LG is making all-out efforts to get their money-losing smartphone business back on track with the new phone launch. 

The new G6 is forecast to be released March 10, about a month earlier than last year’s launch of the predecessor, while Samsung Electronics has delayed the Galaxy S8 launch to mid-April. 

By Song Su-hyun (song@heraldcorp.com)

Galaxy S8 may adopt largest ever 5.7-inch panel

Samsung Electronics is expected to adopt the largest panels for its upcoming Galaxy S series to be unveiled in April, according to multiple news reports Wednesday. 
(Samsung)

Galaxy S8 and S8 Plus will reportedly come with 5.7-inch (14.5-centimeter) and 6.2-inch (15.7-cm) panels, which are larger than their predecessors Galaxy S7 and S7 Edge, which came with 5.1-inch (13-cm) and 5.5-inch (14-cm) screens. 

The larger panels appear to be possible as the new devices will have the tiniest bezels -- the outside frame of a smartphone -- and feature more curved panels than the Galaxy S7 Edge, industry watchers said. Samsung is also expected to ditch the physical home button. 

The Galaxy S8 will also have upgraded camera functions, adding a front camera with an 8-megapixel camera and autofocus actuator. The autofocus actuator is especially helpful for taking selfies. This technology controls the len’s location and automatically adjusts its focus.

The new device will also have a drastic change in software, adopting an artificial intelligence assistant called Bixby, an upgraded version of its Siri-like S Voice. 

The tech firm said in November it was developing AI-based voice recognition technology for the Galaxy S8 in partnership with Viv Labs, which it acquired in October. This technology will enable users to send messages and search the internet through a voice function, Samsung said. 

“The AI-based smartphones will bring a significant change to user interface, by shifting the IT paradigm of touch-based research into a voice-recognition personal assistant,” said Lee Jeong, an analyst at Eugene Investment & Securities. 

The Galaxy S8 will also have an iris scanner, US audio firm Harman Kardon’s stereo speaker and a fingerprint scanner built into the display, according to industry sources. 

A Samsung official declined to comment on the dates and specifications of the new device. 

By Shin Ji-hye (shinjh@heraldcorp.com)

Wednesday, January 11, 2017

"애플, 10년간 1조달러 벌었다..아이폰은 역사상 가장 인기 제품"

아이폰, 10년간 누적 판매 12억대
아이폰 중심으로 iOS 생태계 확대
iOS 기기 17.5억대 판매…수익은 1조달러
아이폰8 대대적 변화…판매기록 경신 전망
iOS 모바일 기기 판매 현황(사진=Asymco)
[아시아경제 안하늘 기자]출시된 지 10년을 맞이한 애플 '아이폰'이 연내 누적 판매 12억대를 돌파할 전망이다. 아이폰은 역사상 가장 인기있는 전자 제품의 자리에 올랐다.
11일(현지시간) 시장조사 전문 블로그 미디어인 아심코(Asymco)는 이 같은 아이폰의 인기 덕분에 애플이 iOS라는 막강한 모바일 플랫폼을 구축했다고 밝혔다.
지난 2007년 처음 출시한 아이폰은 음악 감상, 인터넷, 전화를 하나의 기기에 담았다는 혁신성에 전 세계적인 주목을 받았다. 이후 출시한 아이폰 시리즈는 스마트폰이라는 새로운 시장을 열었고, 애플은 세계에서 가장 혁신적인 기업으로 꼽혔다.
아이폰을 바탕으로 같은 운영체제(OS)를 공유하는 아이팟 터치, 아이패드, 애플워치에 이어 애플TV까지 줄줄이 흥행하고 있다. 아심코는 올해까지 총 10년 간 iOS를 탑재하는 모바일 기기가 총 17억5000만대가 판매되고, 2018년 하반기에는 판매량이 20억대를 넘어설 것이라고 예측했다.
총 모바일 기기의 판매 수익은 올해 상반기 중 9조8000억달러가 넘어설 것으로 덧붙였다. 앱스토어 등 수수료 수익이 1000억달러를 넘어서면서 연내 애플이 iOS를 통해 거두는 총 수익이 1조달러(약 1200조원)를 무난히 돌파할 전망이다.
이와 함께 iOS를 통해 애플리케이션(앱)을 등록한 개발자들에게 돌아가는 수익도 올해 중 600억달러가 넘어설 것으로 예측된다.
iOS는 구글 안드로이드와 함께 가장 강력한 모바일 플랫폼으로 현재 이 OS가 탑재된 모바일 기기만 6억대, 하루 평균 80번 이상 사용되는 것으로 나타났다. 즉 iOS는 전 세계에서 하루에 총 480억번이 작동되는 셈이다.
한편 올해 하반기 출시되는 아이폰8(가칭)은 아이폰 10주년을 기념하는 제품으로 기대를 모으고 있다.
아직 구체적인 사양은 공개되지 않았지만 업계에서는 아이폰8에 곡면 OLED 패널이 탑재되며 지문 인식 시스템을 내장한 유리 디스플레이를 채택하는 등 대대적인 변화가 예상된다.
애플 전문 분석가로 유명한 KGI증권의 궈밍치 애널리스트는 최근 고객에게 보낸 메모에서 애플이 2017년 하반기에만 9000만에서 1억1000만개의 아이폰을 출하할 수 있을 것이라고 전망하기도 했다. 또 그는 2014년 하반기에 기록했던 아이폰6 판매량인 1억1300만대보다 더 많은 양이 출하될 것으로 추측하기도 했다. 아이폰6는 역대 아이폰 시리즈 중 가장 많이 판매된 모델이다.

Samsung, LG’s OLED dominance may last at least 5 years

The dominance of organic light-emitting diode panels by South Korean display makers Samsung Display and LG Display is expected to last for at least the next five years, despite aggressive investment by Chinese and Japanese firms, Korean analysts said Tuesday.

Amid growing demand for OLED panels from global smartphone makers -- including Apple, Huawei, Oppo and Vivo -- due to their flexible nature, Chinese and Japanese firms are making heavy investments in the market dominated by the two Korean firms. 

China’s tech giant BOE plans to invest around 8 trillion won ($6.6 billion) to mass produce OLEDs by 2019 on the back of government support. Another Chinese firm Ever Display is also establishing an OLED plant with an investment of around 4.6 trillion won.

Taiwan-based Hon Hai and its subsidiary Sharp reportedly plan to invest 1.3 trillion won, with the aim of supplying OLEDs to Apple. Japan Display also recently acquired Japanese OLED maker JOELD for around 12 billion won. 

Despite the aggressive push by the foreign firms, Korean experts predicted that the OLED dominance of Korean firms could last for a considerable period of time due to their technology advances. 

“Korean display makers’ OLED dominance may last at least five years due to the technology gap with Chinese and Japanese firms,” said Lee Chang-hee, a professor researching OLED technologies at Seoul National University.

“This applies to flat and flexible OLEDs in both smartphones and televisions,” he added. 
 
LG Display

Kim Hyun-jae, a professor at Yonsei University’s electronics engineering, said, “Chinese OLED makers are expected to take off at least four years later due to technical issues. Japanese firms -- which make smaller investments compared to Korean and Chinese firms -- may not survive because of economies of scale.”

Samsung Display is currently the biggest beneficiary of the growing OLED demand, with more than 95 percent of share in the global OLED market for smartphones. It will reportedly supply OLED panels for around 100 million units of Apple’s new iPhone 8 to be unveiled this autumn.

Samsung’s Korean rival LG Display is also fast shifting its investment from liquid crystal displays to OLEDs for smartphone panels. The firm is building OLED production facilities in Gumi and Paju with a total investment of 3.5 trillion won. LG, which is expected to supply OLEDs to Apple from 2018, is also closely working with the iPhone maker to develop foldable panels. 

“The OLED technology of Japanese and Chinese firms is at least three years behind Korean firms. Only Korean firms are expected to supply a meaningful amount of flexible OLED panels to Apple over the next three years,” said Kim Dong-won, an analyst at Hyundai Securities. 

Still, the Korean firms are not in a position to be complacent with the current favorable market conditions, they said. 

“It is true that the aggressive push by Chinese firms are becoming a threat in the mid-to-long term. We should make a leap forward with advanced technologies such as foldable panels to pull ahead of rivals,” said an anonymous official from Samsung Display. 

By 2019, 42 percent of total smartphones in the global market will use OLED panels, market research firm IHS Markit predicted. 

By Shin Ji-hye (shinjh@heraldcorp.com)

Samsung likely to unveil foldable phones in Q3: source

Samsung Electronics is highly likely to unveil foldable smartphones in the third quarter of this year, according to sources familiar with the matter. 

“Samsung is expected to roll out more than 100,000 units of fold-out devices in the third quarter,” a source told The Korea Herald. 

The smartphone, whose panels face outward upon folding, may be used as a 7-inch tablet when unfolded, he said. 

Samsung, had initially completed the development of fold-in phones that tuck the screen inside when folded. It began the development of fold-out technologies around August, deeming that users may find it inconvenient to unfold the phones every time they want to use them.

“Since the company already secured fold-in phone technology, it was not a big challenge to shift into the fold-out phones,” he said. 


Despite technical completion, Samsung Electronics has not made a final decision about whether they will unveil the device this year because of marketability and profitability issues, multiple sources said. 

“The final decision will be made after the personnel reshuffle of the company’s information technology and mobile communications unit is carried out,” the initial source said. 

Samsung Electronics’ executive-level reshuffle, which is normally done in December, has been delayed to February or March as the company is currently embroiled in the political scandal involving President Park Geun-hye and her confidante Choi Soon-sil. 

Samsung’s rival LG Electronics is also expected to produce more than 100,000 foldable devices in the fourth quarter, one of the sources said on condition of anonymity.

LG started the development of fold-out technology two to three years ago, and currently has more advanced technology than Samsung, the source said. 

Unlike Samsung, which is first adopting their new technology into its own products such as the Galaxy series, LG may use the technology for other global clients such as Apple or Huawei. 

Market research firm Strategy Analytics predicted in the latest report Samsung Electronics may unveil the world’s first foldable phones this year. It also predicted the foldable display market would reach 163 million units by 2022 from 2.7 million units this year. 

By Shin Ji-hye (shinjh@heraldcorp.com)

Thursday, January 5, 2017

Analysts optimistic about LG’s mobile unit this year

LG Electronics is being pegged for a turnaround in mobile business this year thanks to a major restructuring of the mobile unit last year and its first-mover advantage, rolling out its flagship smartphone G6 early this year, according to local analysts. 

LG’s mobile communications unit had a tough year as the G6’s predecessor G5 failed to excite consumers. The unit is expected to post around 1.2 trillion won ($1 billion) in operating losses for 2016. 

Analysts predicted, however, LG could seize an opportunity this year by filling in the gap Samsung’s Note 7 left in the local market. It is slated to unveil G6 at the Mobile World Congress in February -- a month earlier than usual -- while Samsung is expected to delay the launch of its Galaxy S8 into April following the Note 7 fiasco. 

LG’s restructuring effort is also expected to pay off this year. The firm cut around 30 percent of employees at its money-losing mobile communications unit throughout last year. 

LG’s flagship smartphone G5 (LG Electronics)

“The operating loss of the mobile communications unit would drop up to 1 trillion won this year thanks to the restructuring of the unit and solid sales of its premium smartphone G6 -- around 5.5 million units,” said Kim Dong-won, an analyst at KB Investment & Securities. 

Lee Seung-woo, an analyst at IBK Investment & Securities said, “The deficit range in LG’s mobile unit would go down this year because of the reduction of fixed costs following restructuring, cost saving from streamlining products and improved platform efficiency.” 

The upcoming smartphone G6 is expected to use a removable battery, ditching the non-removable battery adopted in the G5 model. It is also reported to adopt a mobile payment system, dubbed LG Pay, using the Magnetic Secure Transmission solution, which is similar to Samsung Pay. The MST solution allows for easy payment by touching a smartphone to magnetic card readers used in most retail stores.

By Shin Ji-hye (shinjh@heraldcorp.com)